Focus Group Feedback Analysis

Question 1: Comments on name

• Jacob stated that "The title is appropriate to the articles". I would agree with this feedback because the artist on my magazine cover will be someone who has popular music and may influence you to buy their single/album etc.
• Ellis stated that "The name links with the theme of the magazine". I am going to try to make it clear what the magazines genre/sub-genre is and why it is called Influence. I may use a slogan such as 'New music now' to show the magazines about the newest, most popular music of the times.

Question 2: Comments on front cover / double-page spread

• Hannah stated that "Using a guitar as a prop on the front cover suggests the artist has music talent and may interest people in the double page spread". I agree with Hannah, and for this reason I am going to use a guitar. If the target audience sees they have a musical instrument this may interest them more to know they can play as well as sing. They then may be more likely to buy the magazine and read the interview inside.
• Emily stated that "An interview is more interactive with the reader than a feature and should therefore be used for the double-page spread. Using sell lines will help to attract the target audience". I agree with Emily as I think the reader can connect more if they know the words written were actually spoken by the musician and feel like they find out more about them. I will take her advice and use sell lines also, as they may catch the readers eye bring their attention to the magazine.

Question 3: General comments

• Robyn stated that "The front cover's image will draw the reader in to the main article (double-page spread). I suggest advertising a music-based competition or offer within the sell lines (for example winning concert tickets) to further attract the reader". I am going to take note of Robyn's comments; it is a good idea to advertise a competition as it may convince someone to purchase the magazine. If it is music based as she suggested it will suit both the target audience and the socio-economic code - people with some money to spend, but not necessarily enough to afford to go to a concert regularly.
• Jacob stated that "There are some good ideas proposed and the simple nature of the magazine will make it achievable within deadlines. Be careful not to over-simplify in case the magazine looks boring". Taking this into account, I am going to work on putting comments from the feedback of the focus group into practice, for example catchy sell lines and competitions.

Question 4: Comments on colour and image use

• Ellis stated that "The colour scheme of red, black and white are gender neutral which appeals to the masses". This is what I am aiming for, as I want the magazine to be able to engage a wide target audience rather than one specific small group.
• Robyn stated that "The colour scheme is good as they are not gender specific colours. Try to use each colour for certain things so they have a uniform style". I think this is a good idea. I will try to separate each colour so that they have a purpose, for example using red for the masthead, using black for sell lines and white for essential information (date, price). I may also try and use a bright colour such as yellow to advertise a competition or special offer, as it will stand out from everything else.