The media institution is very important in to making a magazine. It is involved at every stage - the institution contributes to the production of the magazine, as well as with the marketing to increase its popularity and the number of issues sold. It is also involved in where the magazine is distributed - which shops it is in for the customer to purchase it. To successfully produce and sell your magazine, it is essential to be represented by an institution that can cater for its needs efficiently.
Based on my research, I have decided that I would want my magazine to be represented by Bauer Media. They are the UK division of the Bauer Media Group, which as a whole owns over 300 magazines in 15 European countries, as well as websites, TV and radio stations. Bauer Media own three well known music magazines - Q, Mojo and Kerrang! - which are arguably the most successful of their genres on the UK market. Q, for example, was read by 369,000 adults in June 2012. The majority of its audience was of the age range 15-34 (62%) with the age range 35-44 having 20% of readers. This shows that the readership is primarily younger readers with a secondary target audience of people slightly older. 70% of its readers were of the ABC1 socio-economic class, meaning the majority have reasonable income to spend and are more educated.
In my opinion Bauer Media would have more experience with a music magazine than other institutions - for example EMAP, which releases informative publications concentrated within industries, as opposed to lifestyle magazines (music, fashion etc). I think being published by an institution such as Bauer Media would make my magazine look better, as they have a good reputation within the media industry. I have researched the current music magazines they represent and all of them - despite being of different genres - attract the same type of target audience - young adults onwards, mainly of the ABC1 socio-economic code. This is the target audience I want my magazine to appeal to so I think that the institution would know how to attract them. They would also know how to advertise it and where to distribute it so that it would be in the focus of the target audiences mind.
Based on my research, I have decided that I would want my magazine to be represented by Bauer Media. They are the UK division of the Bauer Media Group, which as a whole owns over 300 magazines in 15 European countries, as well as websites, TV and radio stations. Bauer Media own three well known music magazines - Q, Mojo and Kerrang! - which are arguably the most successful of their genres on the UK market. Q, for example, was read by 369,000 adults in June 2012. The majority of its audience was of the age range 15-34 (62%) with the age range 35-44 having 20% of readers. This shows that the readership is primarily younger readers with a secondary target audience of people slightly older. 70% of its readers were of the ABC1 socio-economic class, meaning the majority have reasonable income to spend and are more educated.
In my opinion Bauer Media would have more experience with a music magazine than other institutions - for example EMAP, which releases informative publications concentrated within industries, as opposed to lifestyle magazines (music, fashion etc). I think being published by an institution such as Bauer Media would make my magazine look better, as they have a good reputation within the media industry. I have researched the current music magazines they represent and all of them - despite being of different genres - attract the same type of target audience - young adults onwards, mainly of the ABC1 socio-economic code. This is the target audience I want my magazine to appeal to so I think that the institution would know how to attract them. They would also know how to advertise it and where to distribute it so that it would be in the focus of the target audiences mind.
Q Magazine reader profile
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