· Stereotype - a widely held but fixed and oversimplified image or idea of a particular type of person or thing
· Target Audience (primary) – the group of people that will be directly affected and most influenced by your research or product etc.
· Target Audience (secondary) – the second most important group of people you aim to attract to your product.
· Language - the way in which the meaning of a media text is conveyed to the audience.
· Institution - an organization founded for a religious, educational, professional, or social purpose.
· Genre – a style or category of art, music or literature.
· Conventions – the widely recognized way to do something
· Denotation – the literal or primary meaning of a word
· Connotation - an idea or feeling which a word or photograph creates for a person
· Cover lines - short statements found on the cover of the magazine that allude to or describe the articles inside
· Left side third - important information designed to attract potential readers placed in the left-hand side vertical third of the front cover page of a magazine
· Masthead - the title of a newspaper or magazine at the head of the first or editorial page.
· Puff - a phrase that gives the magazine an identity
· Plug - a piece of publicity promoting a product, event, or establishment.
· Sell lines – words and phrases placed on the front page of a magazine to try to convince the reader to purchase it
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