I have researched existing music magazines of my proposed genre to help me create an idea for my own magazine. This has helped me because I could see how they attract their various target audiences, as well as their use of color schemes and images and the effectiveness of this. I am hoping to use this when I make my own magazine so that it appeals to the target audience as much as possible.
I have also carried out my own research to find out information about the target audience and their opinions on music and music magazines. I did this through giving out questionnaires to members of the public who I felt would have an interest in music and music magazines and collated their results. I also gathered information from a focus group where I explained my ideas for my magazine to them and collected their feedback. This has enabled me to get direct comments from the target audience so I know what they will like and what will make them want to buy my magazine.
When looking at the various media institutions which would be representing my magazine I concentrated on the feedback of my target audience as to what they wanted my magazine to be like. With this in mind I could look at the existing magazines represented by each institution to see how much experience they would have within music magazines and my specific genre. When I chose Bauer Media it was because I felt that they had the most experience, as they own three music magazines, one of which is specific to my genre (Q Magazine). I would want my magazine to be represented by an institution that could provide the magazine with everything it needs to fit its target audience, as opposed to an institution such as EMAP Media, which has little experience within the commercial industry and doesn't represent any music magazines at all.
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